It’s a question many small business owners ask themselves – and the formula is pretty simple.
There are people out there looking for someone who does what you do. Your job is to make it as easy as possible for them to find you. Then to make it as easy as possible for them to get to know you, like you and trust you. People prefer to buy from people they like and trust.
There’s a universe of noise out there. A seemingly endless barrage of marketing messages and sales pitches. You are not the only person trying to market online. When you get right down to it… [Read more…]