This is step 2 in your online marketing strategy. If you haven’t already read step 1, you can see how to start your online marketing strategy here.
Make it easy to buy. Millions are spent each year in focus groups, consumer research and user testing to optimize selling systems. Which is really good news for you and I because it means we don’t have to figure it all out for ourselves. Amazon, for example, is an excellent model to try to emulate when it comes to product sales online.
Straight up. This is important. Really important. But not quite as important as it might seem. [Read more…]