There are many ways to find customers online. Instead of paying for advertising, like using Google Ads, try joining other small businesses that are doing “inbound marketing” – it’s cheaper and more effective.
What’s Inbound Marketing?
Inbound marketing is how clients find you online. People are naturally searching for things on the Internet – there are over 1 billion searches on Google every month! Instead of pushing your products and services, let your customers find you. There are 5 parts to inbound marketing:
SEO: makes sure potential customers find your website
Website: where clients come to find more about you and your services
Blog: the “voice” of your company – clients will come to ask qs and learn what you do
Social Media: gives your company a personality and allows you to interact with clients
Email: use website + social media to collect emails and build relationships with customers