This post reviews lead nurturing for small businesses, specifically what it is, why you should do it, the tools you need, how to develop a simple plan and what to measure to keep improving.
Will You Marry Me?
Would you marry me on our 1st date?
Our expectations offline are realistic.
You don’t ask someone to marry you on a first date, and you don’t expect to close a customer the first time you meet them at a networking event. So why do you think someone will stumble across your website and buy what you’re selling?
People operate on their own schedule. They’re not ready to buy when you want them to buy. Bridge Group found it takes 7-8 marketing touches before someone will become a customer.
As a small business owner, how do you create those touch points in a scalable and affordable way?
It’s simple: lead nurturing