Using keywords can be confusing, but it shouldn’t be.
Sometimes as marketers we go over the top naming things, which can make them seem more complicated than they are.
Keywords are simply the words and phrases you type into Google when you’re looking for something. They can be anything.
So, why should you care about them?
If you understand what your customers are searching for, you can figure out what type of content to create (like blog posts, ebooks and videos) to capture their attention and answer their questions by providing value. You can read more about keywords here.
But we’re not perfect. Here are 5 common mistakes using keywords in your blog that you should avoid.
1. You break the “1 keyword/post rule”
While you’re trying to rank for multiple keywords, each post should focus on one.
Your goal is to optimize each post, so you have the highest chance of being found in Google for that keyword.
If you put too many keywords in a post (aka the same phrase of certain words over and over again), you won’t optimize for anything, your post will sound fake, and worst, your blog will get lost among the sea of 150,000,000 blogs that are online today.
Solution: One post, one keyword.