I’m a huge fan of blogging.
Blogging has increased our unique visitors by 624% and our leads by 245% – it’s among the fastest growing inbound marketing channels because it’s one of the most effective ways to attract qualified customers online.
Even though we’re obsessed with blogging (we’re even building a platform to make it easier for you to create engaging posts), we recognize it’s not for everyone.
If you don’t do it right, blogging can be harmful to your business. Not only will you waste resources, you can damage your reputation when you create poor content. And as a small business owner, reputation is everything.
So, here are 3 times when I believe blogging can be harmful to your business.
1. You don’t like writing
If you don’t like writing, don’t blog.
Besides the obvious (you won’t enjoy it), it will be hard to create remarkable posts on an ongoing basis. And you’ll start to feel like this guy…
No Passion = No Readers = No Customers