Well, to be more specific: Millennials trust user-generated content (UGC) more than they do professionally-written content.
UGC refers to anything created by a non-professional, and for millennials it’s often peer-driven content, such as status updates, Yelp reviews, Facebook posts, tweets, blogs, videos… oh and anything on Reddit’s Front Page.
All of which are, of course, created by individuals without any monetary motivation.
And therein lies the key: Money.
Millennials read your content in full-awareness that it may be biased because it was written for the author’s personal monetary gain.
And this reduces the amount of trust they have in what you’re saying.
In fact, millennials are less trusting of others than older Americans are, with just 19% of Millennials saying most people can be trusted, compared with 31% of Gen Xers, 37% of Silents and 40% of Boomers.
And here’s the real kicker: