I feel like the idea of transparency in business has become an empty buzz word in many circles.
For years we’ve claimed that we need to push for transparency in business. We’ve rallied around the idea, claiming that it’s the future of good business and that it helps to build trust with your customers. And for all the positive and inspiring dialogue around the idea, very few businesses have picked up on the call yet, or even know what it really means to be transparent in business.
And sooner or later, our lack of a full understanding of the concept of business transparency will mean that we may inadvertently place our businesses in a perilous position – A position that could tarnish its name, see investors pull out, and customers turn their backs on us.