I recently attended a friend’s dinner party where I was introduced to her mother. The conversation went as you would expect, with the eventual (and sometimes dreaded) question, “what do you do?” being asked.
Of course, I told her that I was a content marketer, and I went on to explain what Spokal was and what my position entailed, only to find out that she was in the midst of starting her very own business!
You go girl!
Excitedly, she began to ask me a few questions about online marketing until eventually she asked about social media. But it wasn’t what I expected. I assumed she’d ask about best practices, about different platforms, about effectiveness etc. but instead she confessed that she wasn’t on any social media platforms at all, and wondered if she was missing out?
From what she told me business was going well, she was generating plenty of leads, and she was hard-pressed for time to fill in orders already.
So I think I just mumbled some statistics about how 71% of people say they’re more likely to purchase from a brand they follow online, or how 93% of marketers use social media, and concluded with a very confused “probably”-type answer.
For the rest of the week, I couldn’t get it out of my head – Was she really starting a business without any social media presence? And, moreover, was she better off for it?
I know, I know… what am I talking about? Shouldn’t I be answering her with a resounding “YES!”? I felt like I was betraying my own role as a content marketer!
But the reality is that not every small business needs, or should, be on social media.
Here’s 5 questions to ask yourself before you decide whether your small business should be on social media or not.