You’ve probably come across the term “online advertising” before in some form or another. It’s sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) marketing. The terms are often used interchangeably to describe what is essentially the same concept – purchased or “rented” traffic through online ads.
Online advertisement is a billion dollar industry, with digital ad spending worldwide hitting $137.53 billion in 2014 and accounting for one-quarter of total media spending.
I know, it’s crazy money, right? But the question is, is it effective?
- In 2013 the top three video ads generated a total of more than 12 million shares
- Twitter delivered 400% the revenue per visit in 2013 than it did in 2011: 44 cents versus 11 cents.
- The average click-through-rate for Facebook Ads has jumped 275% since 2012.
(Source for statistics: Wishpond)
Clearly, paid advertising can be effective.