Let’s play a game.
Stand up. For every question I ask, stay standing if the answer is yes (you can sit if the answer is no. Take a break. Go get a coffee).
Are you using social media as part of your blog and/or content marketing strategy?
Do you share your content (your original blog posts, videos, infographics, and more) on your social media accounts?
Do you share curated content (from other sources) on those same social media accounts?
Do you recognize the potential of automation?
Have you implemented automation of some sort into your social media strategy?
Do you at least sometimes schedule your social media posts in one monster session (each morning, or every week)?
Ever heard of Buffer or Hootsuite?
Still standing? Then this post is for you (yes, you…but those of you who were sitting by the end can still read it, too).
And thanks for playing (editor’s note – I didn’t say it would be a fun game). But I do promise you’ll come away from this blog post with a better understanding of why and how to harness the power of social media automation the right way.