Content is king! Content marketing is the only marketing left! Content isn’t just the king, it’s the kingdom!
Blah, blah, blah.
You’ve heard it before. And you’re probably still dutifully cranking out content as fast as you can create it. I commend you for your dedication. <fist bump>
But it’s not like you have a choice. Content marketing is the de facto godfather of the digital realm. It presides over cyberspace with an iron fist. Disrespect it (by not doing it), and you’re swiftly left beaten and bruised by the side of the New Jersey turnpike after being thrown from a moving car.
A little melodramatic? Perhaps (I did grow up watching Scorsese films). But you do take a risk if you’re not on Team Content (t-shirts available in the gift shop). It generates leads and traffic, spreads brand awareness, and helps to increase conversions and revenue.
But you’re doing it wrong if you’re killing yourself creating original content all the time to share with your networks.
You, my friend, need content curation as much – if not more – than content creation.