In the challenge of getting visitors to your website with the intent of converting them, what is the best route? Do you throw money at well-crafted advertisements? Do you focus on a strong search engine optimization (SEO)? Do you focus on maintaining a blog and pursue a content marketing campaign? Do you craft a social media campaign that uses Facebook, Instagram, and Snapchat?
The truth is, there are a variety of tactics that you need to focus on to drive potential customers to your website. But the one you really want to put effort towards is synergizing your content marketing and search engine optimization.