The marketing industry has a language all of its own.
The jargon can come to us in many shapes and form. Sometimes, complete fabrications, or words with “- able” at the end of it. Other times, they’re jumbled up English terms and confusing acronyms.
Whatever shape the jargon takes, there’s one thing that’s for sure: It doesn’t make marketing any easier.
One of the biggest problems with marketing jargon is that the marketing experts will expect you to know them and will often throw them around as casually as they would the word “the”.
This gets confusing (and a little frustrating) for newbies (or even intermediates for that matter).
That’s why we’ve compiled a list of some of the most common online marketing terms you’re likely to encounter (and some that you might not) to make the introduction into marketing just that little bit easier for you!
Oh and you’ll see Spokey pop up now and then to let you know what the important terms are!