I love events.
I’m one of those people that thrives on the energy of a crowd.
I love meeting strangers. I love the awkward pauses. And I love the “great unknown” of what can happen when we all get together to talk shop.
In fact, the only thing I don’t like about events are the cheap coffee and small name tags (no matter how often I spell “Alexandra,” the “ndra” always gets squished together so it looks like one letter).
So, when Chris and I started Spokal over 2 years ago, I went to a ton of events.
They were great.
There was only one problem – our company wasn’t growing as fast as we wanted. When we started looking at how much time we were spending at events, and what we were actually doing there, the ball dropped.
I realized I was drinking the event Kool-Aid.
To rock a networking event, and make sure you don’t get overwhelmed by the sweet temptation, you need to do these 4 essential things.