There’s only one problem with content marketing.
Specifically, creating it.
It’s a daunting task to create remarkable and relevant content that converts customers on a regular basis.
This is why I love Vine.
And I’m not alone.
Since it came onto the scene in January 2013, over 40 million people have used Twitter’s social network to create and share videos. It’s one of the easiest, fastest and most creative ways to create video content. Anyone can do it.
So, here are 12 ways that small businesses can use Vine to create fast and relevant content.
p.s. Not sure if Vine is right for your business? This post will help you decide.
Take us behind the scenes
You can take us behind the scenes to showcase how some of your most popular things are made.
This is what Virginia Beach’s Cafe Moka coffee house did to show customers how they make drinks using their cool siphon coffee maker.
Deliver upbeat customer service
Something not going well?
You can use vine to show your heart’s in the right place, and reassure your customer that their problem is being solved.
This is what this UK retailer did when someone’s shoes hadn’t arrived. And I think it’s one of the best content marketing examples on Vine.
Showcase your personality
The fashion retailer Kiel James Patrick is known on Vine for showcasing the brand’s fun and quirky personality.
In this case, they’ve made a vine about hidden treasure.
Share quick tips
Lowe’s has been extremely successful sharing home improvement tips on Vine with their Fix in Six campaign. They created a series of over 50 how to videos, ranging from painting to gardening to hanging picture frames.
While Lowe’s isn’t a small business – they’re one of the biggest home improvement retailers in the world – they do a fabulous job of sharing videos that capture the heart of their brand and products.
And as a result, their Fix in Six campaign has become a big success.
Unveil new arrivals
If you sell products, you can share a behind the scenes view of unpacking and displaying them, to tempt your customers with your latest arrivals.
You can do this with virtually anything, as Rolling Stone shows us in this vine to promote their latest magazine.
Let your customers play too!
Some of the best content marketing examples on Vine are about customer participation.
For example, if you ship products, let your customers showcase their arrival on Vine by giving them a hashtag, like ASOS does with their “ASOSUnbox” hashtag.
Tell the world what you do
You can make a quick video that shares what you do, and invite customers to use your services.
That’s what Glynis Citarelli did for the photography company Sweet Shot Photography, encouraging fans to have their headshots done.
Wish fans a happy holiday
General Electric shows us that you can celebrate any kind of special day with your fans.
Even Gravity Day!
Showcase your work
Vine is a fun way to share your products, especially if you create custom ones like OneNine Deign does, as most clients will love the added publicity.
Show off your office
Aren’t you curious to see where other people and businesses work?
WIRED magazine made a vine to share their office with Portlandia’s Fred Armisen.
And the world.
Announce a name change
If you’re changing your name, using Vine can be a fun way to announce it.
Make your products come alive
Sometimes it’s easier to sell products when you see them in action.
While this vine isn’t from a business, it’s a fun example of how you can bring ordinary products to life, and capture the vision behind what you’re selling.
Final Thoughts: Best Content Marketing Examples On Vine
The content is getting increasingly professional.
– Dom Hofmann, Co-founder of Vine
Content marketing on Vine is a great way to increase the content you’re sharing in a fun and relevant way, without taking too much time.
Not in the mood to create content?
No worries. Check out our post on how to build an effective content marketing strategy, without creating any content at all.
So, what are your favourite tricks to speed up the content creation process?