Creating custom images for content has been all the buzz lately.
There’s good reason for it, research and data show that when you include visual content (i.e. images or videos) in your blog posts and social media you tend to get more traffic, clicks, and engagement.
Now doesn’t that sound like something you’d be interested in?
After all, unless you’re inundated with traffic and customers, there are very few brands out there that wouldn’t love getting more eyeballs to their websites and more clicks on their content.
That’s where a small change like adding some of your own visual content to your blog posts and social media, can give you big results.
The Numbers Behind Visual Content
So why the big push behind visual content lately? Well, turns out, the numbers don’t lie, it does make a noticeable difference.
Check out some of these statistics from both Twitter and Facebook to start.
According to some in depth data analysis performed by Twitter, “photos averages a 35% boost in retweets.”
You can see similar numbers when it comes to Facebook.