We at Spokal are willing to bet every marketer understands two challenges when trying to engage audiences with informational and relevant content:
- How do you reach the most people with your content before it becomes irrelevant?
- How do you make older, yet still valuable, content relevant for today’s audience again?
Enter in repurposing your content, defined as the reformatting of your content to work across multiple marketing and social media channels. According to a recent study conducted by the Content Marketing Institute, 57% of B2B content marketers listed “Finding More/Better Ways to Repurpose Content” as their top priority over the next year. This figure is as encouraging as it is intriguing. On one hand, marketers recognize the importance of incorporating repurposed content into their content marketing strategies. On the other hand, this number shows that marketers aren’t always sure of the best ways to go about repurposing their content. Sure, there’s a lot of posts out on ways to repurpose content, but how do you actually execute? Using the recent Spokal blog post Why Case Studies Are Great Marketing Tools, we’re going to walk you through examples to demonstrate best practices for repurposing your written content.