Hubspot Alternative (Hubspot v Spokal)

Naturally you may have some questions about how Spokal stacks up to Hubspot. So we put together this handy little guide.

Is Spokal a viable Hubspot alternative? (Short answer: yes!)

Like Hubspot, Spokal is a content marketing automation platform.

However there are some distinct advantages and disadvantages between the two platforms.

1. Your content is your own on Spokal. With Hubspot – your content must be added to their blog platform. Which means limited flexibility, and total vendor lockin. When you decide you want to leave – it’s going to be expensive and time consuming. Spokal integrates natively with your WordPress website – your content will always be yours, even if you leave.

2. Spokal is WordPress only! We have a social media plan which you can use with any site (or no site at all), but if you want to take advantage of all the Marketing Automation features – you need a WordPress site!

3. Spokal has a much better social sharing system. (Check out our recurring social sharing!)

4. Hubspot includes email nurturing. Spokal integrates deeply with both Mailchimp and ActiveCampaign to provide this, but does not offer it natively (yet).

5. Spokal is much more affordable! Hubspot’s entry plan is heavily gimped, and not very powerful – and will still run you 7x more than Spokal in its first year. It’s Pro plan, which is very powerful – will run you 18x more.

spokal-logo hubspot-logo
Starter Essentials Basic Professional
Monthly $$ $49 $99 $200 $800
Billed Monthly? tick tick No. Billed Annually No. Billed Annually
Minimum Investment $49 $99 $3000 $12600
Cost for 1 year. 2000 contacts. $708 $1308 $5400 $13200
Cost for 1 year. 2000 contacts. With Advanced Email Segmentation. $1056 $1656 Not available. $13200
Mandatory Training Not Necessary Not Necessary Yes. $600 Yes. $3000
Training Available Yes, from $145 Yes, from $145 Yes, from $600 Yes, from $3000
Included Contacts 200 1000 100 1000
Additional Contacts $10 per 1000 $10 per 1000 $100 per 1000 $50 per 1000
User Limit 1 3 3 Unlimited
Site Visits 5 000 200 000 3 000 Unlimited
Email Send Limit Unlimited Unlimited 1000 10x Contact Tier Limit
Blog tick tick tick tick
Blog SEO Recommendations tick tick tick tick
Blog Analytics tick tick tick tick
Integrated Social Publishing tick tick tick tick
Mobile Optimization tick tick tick tick
A/B Title Testing tick tick cross cross
Social Media Publishing tick tick tick tick
Recurring Social Media tick tick cross cross
Social Media Analytics tick tick tick tick
Social Media Browser Extension tick tick tick tick
Feedly Integration tick tick cross cross
Search Engine Optimization tick tick tick tick
Keywords tick tick tick tick
Links tick tick tick tick
Calls-to-Action tick tick tick tick
Smart Calls-to-Action With additional WP Plugin With additional WP Plugin cross tick
A/B Testing Calls-to-Action With additional WP Plugin With additional WP Plugin cross cross
Landing Pages via Plugin/Theme via Plugin/Theme tick tick
Forms tick tick tick tick
Mobile Optimization tick tick tick tick
Smart Forms cross cross cross tick
Smart Content cross cross cross tick
Progressive Profiling cross cross cross tick
A/B Testing Landing Pages With plugin With plugin cross cross
Lead Management tick tick tick tick
Segmentation tick tick tick tick
Salesforce Integration cross cross cross tick
Real-time, login-free Lead Details for Sales Team cross tick cross With Salesforce only? Unclear.
Lead Scoring tick tick tick tick
Custom Lead Scoring cross cross cross tick
Sales Lead Revisit Notifications Yes, based on score Yes, based on score cross tick
Event-based Segmentation & Scoring Yes (with AC) Yes (with AC) cross cross
Email Marketing Yes, with MC or AC Yes, with MC or AC tick tick
List Building tick tick tick tick
A/B Testing Emails tick tick cross cross
Marketing Automation tick tick tick tick
Email Lead Nurturing tick tick cross tick
Dynamic Segmentation tick tick cross cross
Sales Notifications tick tick cross tick
Automation Templates (Recipes) cross cross cross tick
Event-based Automation Triggers tick tick cross cross
Analytics tick tick tick tick
Sources tick tick tick tick
Page Analytics tick tick tick tick
Competitors cross cross tick tick
Landing Page Analytics cross cross tick tick
Prospect Reporting cross cross cross tick
Conversion Assists cross cross cross tick
Custom Event-based Reporting cross cross cross cross
Contacts Reports cross cross cross cross
Goal Tracking cross cross tick tick
Marketplace Tons, 3rd party Tons, 3rd party tick tick
Template Marketplace Tons, 3rd party Tons, 3rd party tick tick
Services Marketplace Tons, 3rd party Tons, 3rd party tick tick
Mobile Tablet only Tablet only tick tick
Mobile Contacts Tablet only Tablet only tick tick
Mobile View of Reports Tablet only Tablet only tick tick
Mobile Social Media Publishing Tablet only Tablet only tick tick
Mobile Social Media Monitoring Tablet only Tablet only tick tick
Training Available from $145 Available from $145 Mandatory, from $600 Mandatory, from $3000
User Roles tick tick cross tick
API cross cross cross tick
Webhooks cross cross cross tick