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  • The Spokal A-Z Guide to Marketing Terms (learn what all that jargon means).
  • The Spokal Guide to getting your first 1000 visitors from Twitter
  • 3 Blogging Templates to speed the creative process up
  • And a mini-guide on how all the different content marketing pieces fit together.

Millennials Don’t Trust Your Content, But Here’s What You Can Do To Change That

Photo courtesy of Crowdtap

According to research by Crowdtap and Ipsos, millennials don’t trust your content. 

Well, to be more specific: Millennials trust user-generated content (UGC) more than they do professionally-written content. 

UGC refers to anything created by a non-professional, and for millennials it’s often peer-driven content, such as status updates, Yelp reviews, Facebook posts, tweets, blogs, videos… oh and anything on Reddit’s Front Page. 

All of which are, of course, created by individuals without any monetary motivation. 

And therein lies the key: Money

Millennials read your content in full-awareness that it may be biased because it was written for the author’s personal monetary gain.

And this reduces the amount of trust they have in what you’re saying. 

In fact, millennials are less trusting of others than older Americans are, with just 19% of Millennials saying most people can be trusted, compared with 31% of Gen Xers, 37% of Silents and 40% of Boomers.

And here’s the real kicker: 

How Marketers Can Incorporate Data Into Everyday Tasks

This is a Guest Post from Neha Jewalikar from Radius.

VP of Marketing at iBASEt, Louis Columbus, argues that marketing is going through a transformation, which moves away from traditional tactics towards analytics and data-driven strategies that deliver measurable results. However, with the mass proliferation of data, marketers are often left overwhelmed. How can marketers make sense of data and apply it to their day-to-day processes?   

Social Marketers

As social media constantly evolves, today’s marketers face a lofty challenge: proving the ROI of their campaigns. According to Adobe, 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. Rather than measuring the results of each campaign at the end, marketers should instead infuse each piece of content with data.

Here are some tools that can help marketers focus on what works and eliminate what doesn’t:

Twitter can be incredibly complex. How do you know when your followers are online, and if they are, how you do you maximize engagement? Social marketers often address this problem by sending out rapid-fire tweets at random times.

Tweriod is a free service that analyzes the performance of your past 200 tweets and then tells you when the best time to update is. For us at Radius, engagement peaks around noon. Use these insights to determine when the best time is to push out content and reach a majority of your audience.

data

Why Google+ Is Better Than Facebook For Your Small Business

G+

Photo courtesy of clasesdeperiodismo(CC ShareALike)

Every time that I’ve commented to friends and colleagues that I think Google+ is better than Facebook for small businesses, I’m met with incredulous glances.

“Better than Facebook??? Sarah, you cray cray.”

But I stand by it.

I think Google+ is better than Facebook for small businesses. Actually, I think it’s even going to be bigger than Facebook in a year or so.

And honestly? I’m surprised that it’s taking this long to catch on.

Let me tell you why.

I Challenged Myself to Create 100 Blog Post Ideas in 30 Minutes

100 blog post ideas in 30 minutes challenge

I came up with the idea to challenge myself to come up with 100 blog post ideas in 30 minutes after I misunderstood the title a post I stumbled across called: How to Come Up With 100 Blog Post Ideas in 30 Minutes.

I’m not sure if it was intentional or not, but I clicked in to that post thinking that they would show me how they had come up with 100 ideas in 30 minutes.

Instead, it was a video showing me the tools that he used (for 30 minutes, I assume) that he claimed help him generate “about” 100 ideas.

I have to admit, this was one of those moments when a clickbaity headline really let me down.

I was looking for some documentation, for some guidance as to how he had created so many post ideas so quickly, and instead was given a vague idea on someone’s creative process.

I was seriously disappointed.

But, where there is disappointment, there is opportunity, right?

I realized that if I were so excited to see something like that, why wouldn’t others be too? 

Why can’t I try to create that many ideas, in that time constraint, while also documenting the process and showing everyone the results?

Here’s what happened when I challenged myself to create 100 blog post ideas in 30 minutes.

Are you Using Marketing Automation in These 5 Ways? Probably Not!

Marketing automation is a fantastic way to ensure that you’re sharing consistent, relevant and valuable information with your customers, both new and potential. 

It streamlines a repetitive process so that you don’t waste your time.

Automation itself isn’t a particularly new idea.

We’ve been doing it for a while in the form of “lifehacks” or “shortcuts” in our daily routines.

Our parents taught us some of them: Setting your alarm so that it goes off at the right time every morning (but only during weekdays), for example.

Autoportrait. Awakening/Alarm clock

Photo courtesy of Ludosphère(CC Attribution)

And as we got older (and technology got better) we began to automate other things too. 

7 Quotes To Revitalize & Inspire Your Content Marketing

Success in sight....

Photo courtesy of seeveeaar(CC No Derivatives)

Quotes are a fantastic way to inspire you to work to the best of your ability, even when you’re not feeling the most optimistic.

We’ve all been there – You’ve put an enormous amount of work in, you think your idea is fantastic, you’ve tried to rally people to your way of thinking – but things just aren’t going the way you thought they would.

Suddenly, you experience what seems like a grey cloud hovering over your head, dampening your thoughts and spirits and making every movement, every thought seem worthless.

Very quickly, you can be drawn into the self-indulgent self-pity that is common in the aftermath of defeat, dejection, wariness or whatever other dark cloud has been hanging over your head.

But here’s the thing: You’re better than that, and deep down inside: You know it too.

Quotes are a fantastic way to rekindle the light inside of you. They act as a pin, bursting through the cloud to allow the light to shine down on you once more. 

I have a tendency to collect quotes, keeping them for days when the sun isn’t shining quite so bright. Here are some of my favourite quotes that I think will inspire and revitalize you and your business, followed by an aside by yours truly.

1.The consumer isn’t a moron; she is your wife.

 – David Ogilvy

quotes content marketing david ogilvy

The Complete A-Z Guide to Online Marketing Terms!

Guide to online marketing terms

The marketing industry has a language all of its own.

The jargon can come to us in many shapes and form. Sometimes, complete fabrications, or words with “- able” at the end of it. Other times, they’re jumbled up English terms and confusing acronyms.

Whatever shape the jargon takes, there’s one thing that’s for sure: It doesn’t make marketing any easier.  

One of the biggest problems with marketing jargon is that the marketing experts will expect you to know them and will often throw them around as casually as they would the word “the”.

This gets confusing (and a little frustrating) for newbies (or even intermediates for that matter).

That’s why we’ve compiled a list of some of the most common online marketing terms you’re likely to encounter (and some that you might not) to make the introduction into marketing just that little bit easier for you!

Oh and you’ll see Spokey pop up now and then to let you know what the important terms are!

Thanks Spokey!

5 Marketing Lessons Courtesy of the Ice Bucket Challenge

Doing the ALS Ice Bucket Challenge

Photo courtesy of slgckgc(CC Attribution)

Unless you’e been living under a rock, you’ll have noticed that another viral sensation has been dominating our social networking feeds lately: The Ice Bucket Challenge.

If you hadn’t heard of it (seriously, that must have been some big rock you were hiding under), the challenge aimed to raise awareness of ALS (or as it’s better known, Lou Gehrig’s disease) and raise money for funding research to find a cure. 

All you had to do was film yourself pouring a bucket of freezing ice-cold water over your head and then nominating your friends to do the same… or donate $100 to charity. 

From what I gathered, most people did both. 

The idea behind the CTA was that the freezing water would imitate the numbness of feeling in those who suffer from the disease. 

Rubber Duckie, You

Photo courtesy of drothamel(CC Attribution)

Some people hated it and condemned it as armchair activism, a fad, a waste of water, funding animal-testing or a scam. 

Others, however, took to it like ducks take to water (pun very much intended).

But whatever your feelings about the viral sensation, you have to admit: It was everywhere.

And that got me thinking, what exactly about the Ice Bucket Challenge had people from either sides so passionately enthralled?

WordPress.com vs WordPress.org: Which is the Right Choice for you?

WordPress.com vs WordPress.org

Spokal integrates very closely with WordPress, so we get a lot of questions about all things WordPress related. But the most pressing of them all is the WordPress.com vs WordPress.org debate.

If you’re completely new to WordPress, you’re probably in the midst of this conundrum. If you’re WordPress savvy, you might be asking yourself should you switch to one or the other. Or, you might just be curious what the differences between the two actually are!

Well, no worries – You’ve come to the right place!

I’ve done the hard work for you and collected all the information I can get my greedy little fingers on so that you can make an informed decision.

In this post, I’ll have a look at both sides of the WordPress.com vs WordPress.org debate, and discuss each of their pros and cons.

The Absolute Basics of SEO for Content Marketing Newbies!

internet_marketing_strategies - basics of SEO

Photo courtesy of FindYourSearch(CC ShareALike)

I have a bit of a confession to make: When I started at Spokal I didn’t even know the basics of SEO. 

Hey don’t run away so quickly!

Let me explain: Before Spokal, I wrote for a number of other online blogs, but I always had editors who would insist on handling all of the SEO work.

But then, suddenly, I became my own editor and I knew I had to step up my game.

Learning the basics of SEO

Photo courtesy of Stuart Miles

I knew that I had to learn, and that I had to learn fast. 

To my relief, I had the Spokal editor with its real time SEO advice prompting me to make changes that would help to make sure the blog was optimized for search engines.