A Game of Thrones is without a doubt the most intricate stories to have been adapted for screen in some time.
But what makes it stand out so much isn’t the violence, sex and intrigue – we had plenty of that on our screens already.
It’s the brutal reality.
Of course, it’s set in a fantastical world – I know that, you know that, and that is what gives us some semblance of comfort.
But when we really look at A Game of Thrones, I mean really look, what we’re seeing is a reflection of ourselves.
We see our own society staring right back at us.
When we look up from the page we recognise those same conflicts in the world around us and in ourselves.
And what we see is a brutal truth: It’s survival of the fittest.
But what does fittest really mean? The strongest? The fastest? The biggest?
No, no and no.
The fittest are the innovative and subtle schemers, the ones who can adapt to new circumstances the fastest and the characters who take on leadership roles with an air of caution.
Is content marketing so different, really?
With this in mind, let’s look at some of the lessons that the 5 major houses in A Games of Thrones can teach us about surviving, adaptation and leadership.