Consider this a precursor to the Spokal ‘mission statement’ – though we haven’t penned it into words – it’s what’s driven us through every decision we make here. It’s how we determine what goes in the product and what does not. It’s the heart of who we are.
It’s how we make choices between ease of use, and flexibility. Sometimes we find the best of both worlds. Sometimes we need to make a call.
We built Spokal because online marketing is changing so fast – it’s hard for anyone but full-time online marketers to keep up.
Because current marketing automation platforms have complex feature-sets, mandatory training, and expensive annual lock-ins.
Because none of the current generation of platforms work for small business. I mean real small businesses – from freelancers to owner/operators with up to around 10 employees.