The Art of Storytelling In Content Marketing

Photo courtesy of Steve Czajka

Once upon a time, there was a lonely prince locked up in a tall tower. On his shoulders was the burden of the world (or at least, his business. Which kind of felt like his entire world).

Day in and day out the Prince would sit hunched over in the dark, shut in from the world, his nimble fingers working hard to produce content that would one day lead him to freedom.

Photo courtesy of Kara Harms

But the days soon turned into years, and he became so tired.

So one night, while gazing out of his window, wondering what he was doing wrong, he saw a shooting star pass before his eyes.

Feeling a little foolish, but like he had no other options on hand, he very quietly made a wish.

The Quick-Start Guide To A Successful Business Blog

This is a guest blog post by Michelle Nickolaisen


Photo courtesy of Mike Rohde

You’ve probably been told that blogging is a must-do for your business – after which you nodded, put it on the list of things to do, and moved on to something else. But did you know that small businesses with blogs generate 126% more leads than those without? (Source)

Today’s post addresses one of the most common problems business owners have with blogging: making the time from “just started blogging” to “actually getting customers and clients through my blog” as short as possible.

The key to a blog that actually sells your products and services? An editorial calendar.

Spam Alert! 9 Reasons People Are Clicking “Unsubscribe”

But if this true, then why are people still choosing to unsubscribe from certain emails?

Figuring out where you went wrong is the first thing you need to do to stop those numbers dropping.

And that’s why I’ve compiled a list of the top 9 reasons people might be unsubscribing from your emails (and how to stop them, of course!)

Why You Need To Be Creating Big Content Right Now!

Big content

Photo courtesy of Stuart Miles

Quality versus quantity is the question on a lot of content marketers’ minds right now.

It’s the same type of questions all over my news feeds.  

Which is better? Where should our priorities stand? If we have to create a huge quantity of content, where will we find time for quality content? What if I spend a lot of time on quality content and it doesn’t pay off? Will I have to pull 16 hour days to get this done? Will the quality of my regular content suffer? Will this make me lose customers? Is it worth the risk?

In summary: There’s too much to do, too little time, too little confidence.

But I’m here to try change your tune.

I’m going to convince you, with all the energy I can muster up, to start creating big content.  

11 Harmful Content Marketing Myths Debunked

There’s a lot of content marketing myths circulating the web and sometimes it’s hard to tell the difference between what’s real and what’s fiction. 

But finding out the facts is crucial to business.


Because working off of incorrect information is just asking for trouble.

It’s like punishing a dog for eating a kid’s homework. We all know the dog didn’t eat the homework. Dogs don’t even like paper!   

Content marketing myth

Photo courtesy of

I really don’t want you jumping to any conclusions about content marketing.  I don’t want you to make any decisions based off myths. And I certainly don’t want you to blame the dog for something he didn’t do. 

Instead, I want you and your business to work to the best of your abilities, and that means being informed about the facts.  

So that’s why I’ve trawled through the internet and found the most reoccurring and popular myths around, and have worked to debunk them so that you don’t have to.

Which Social Media Platform Is Right For Your Business?

social media platform

Photo courtesy of Flickr Commons

We all know that social media is crucial to creating a successful business nowadays, but are all social media platforms worth the same amount of your time and money?

Of course not.

So what are you supposed to do? Waste your energy on all of them until you find out which one works for your business? Nah.

At Spokal, we believe that time is money. So instead of letting you waste your time (and money) trying and testing all the different social media platforms on offer, we’ve done it for you.

We’ve taken a good hard look at 9 of the most popular social media platforms for small businesses. We’ve looked at what they do, who uses them and what are their pros and cons for businesses.

So let’s go take a look at what Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+, YouTube, Yelp and Foursquare have to offer you and your business.

7 Fun Ways To Lighten Up Your Marketing Strategy And Increase Customer Engagement!


Lighten up

Photo courtesy of emdot

At Spokal, we understand that the pressure to create excellent content can be pretty stressful at times.

That means that suggesting you “lighten up” might not be the easiest thing to hear or do. 

But don’t worry, we’re here to help!

10 Simple Ways To Improve Your Website Copy!

Bad website copy is like a bad suit

Photo courtesy of

Bad website copy is like a bad suit – You don’t have to be an expert to know that something is not quite right.

There are 100s, if not 1,000s of competing websites that are wearing just the right suit and leaving a good impression on their clients –

But are you one of them?

If in doubt, why not try out some of our tips that will improve your website copy and impress your potential clients!

How To Overcome Your Fears And Write The Perfect First Blog Post

Photo via Flickr Commons

Photo courtesy of Vic

You’ve read the statistics:

You know you should be doing it.

But something is holding you back from taking that first step.

What is it?

Oh yeah! Blogging is kind of terrifying.

Where Content Marketing Is Headed In The Next 5 Years

I have a confession to make.

When Chris and I founded Spokal in the summer of 2012, I didn’t know what “content marketing” was.

Where Content Marketing Is Headed In The Next 5 Years

Photo courtesy of life in still.(CC Attribution)

Well, that’s not entirely true.

I’ve always been a fan of permission based marketing, which is the heart of inbound strategies.

But the power of content marketing was a wonderful surprise.

Over the last 2 years, I’ve been amazed at how fast the content landscape has evolved, and how much I’ve had to learn not only to get up to speed, but to really understand where we’re headed.

We are creating, consuming and sharing an unprecedented amount of content.

That’s no surprise.

But if we look at the global trends, we start to realize we haven’t even crossed the start line yet.