Marketing automation is a fantastic way to ensure that you’re sharing consistent, relevant and valuable information with your customers, both new and potential.
It streamlines a repetitive process so that you don’t waste your time.
Automation itself isn’t a particularly new idea.
We’ve been doing it for a while in the form of “lifehacks” or “shortcuts” in our daily routines.
Our parents taught us some of them: Setting your alarm so that it goes off at the right time every morning (but only during weekdays), for example.
And as we got older (and technology got better) we began to automate other things too.