4 Ways to Use Facebook Advertising to Grow Your Business with Examples

Facebook Advertising

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Facebook advertising has taken targeting to a whole new level. It is no longer just keywords’ game like in AdWords where keywords are used as the primary factor of targeting in both search and display network.

In Facebook, the entire social graph of likes and behaviors are used for better targeting ads to end users. As an advertiser, you can drill down your campaigns by demographics such as age, sex, geographical location, etc.

In fact, on average, Facebook ads are a third of the cost of Google AdWords. So if you have never considered advertising on Facebook, you might want to take a look into it.

In this post, I’ll show you a few different ways to leverage Facebook advertising to grow your business with relevant examples. 

5 Ways to Make Local Marketing More Interactive

Local marketing

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The world of marketing is ever evolving on a massive scale and at a faster rate than most of us can keep up with. The world’s biggest corporations spend billions on global marketing campaigns, social media ads and award-winning television commercials. Shrink down the scale a bit, and you’ll get an interesting glimpse at a local microcosm of this world.

Local marketing comes with its own unique challenges. With a limited audience (i.e. the consumers in your neighborhood, city or state) and many local agencies all competing for their business, it can be tricky for entrepreneurs and small business owners to stand out.

Key Principles To Improve Your Marketing ROI

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In the world of business, your ROI is one of the most important areas that needs to be constantly monitored. In monitoring your ROI it tells you if your business is a profitable investment to place your time and energy into or if changes are needed. If you’ve found that your marketing ROI needs some improvement, but are unsure as to how to make this happen, this expert guide will give you the top key principles to improving your marketing ROI so you can see more profits in your pocket. But first…

Lifesaving Lessons for First-Time Freelancers

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This is a guest post by Gareth Simpson.

From how to find the best leads and high-paying clients, to understanding how to write winning proposals and set rates, freelancers of every ilk often cite trial and error as the key to finding and maintaining successful careers. We’ll take a look at what you can do to avoid the pitfalls.

As remote work becomes more commonplace, thousands of agencies, organizations and individuals post millions of jobs online to attract and vet talented freelancers for short- and long-term work.

Still, getting your freelance career off the ground can be a daunting experience. But there is no reason to believe that you can’t make a good living from freelancing alone. In order to succeed, you’ll need to make a sustained effort, and hone your marketing and negotiating skills.

If you’re just getting started, gaining experience through online services is a great way to attract new clients, build a portfolio and good reviews.  

How Leveraging Emotional Marketing Can Increase Your Audience Interaction

Emotional marketing

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[Editor’s note:]

Aaron Gray is the co-founder of Studio 56 and is a passionate digital marketing expert who has worked with some of the largest digital marketing agencies in Australia. He has been working in the digital marketing field for ten years. Aaron loves to travel the world to not only enhance his cultural experiences but learn and enhance his skills in the digital marketing industry. He is dedicated to helping others reach their online marketing goals.

Developing a digital marketing strategy that brings success to your marketing efforts can be a challenge. There are so many different marketing avenues that you can use in order to target your audience and gain the interaction you’re looking for. However, with all the different marketing avenues available to use, many don’t take into consideration emotional marketing. Emotional marketing is a great strategy to use in order to build more interaction and passion from your readers. So what is emotional marketing you ask? How can emotions help to boost interaction from your audience? All these questions and more will be answered! This expert guide will give you detailed information on how leveraging emotional marketing can increase your audience interaction. But first….

How to go from 0 to 21.5 million users in 8 years through Content Marketing. (yes, YOU CAN achieve this)

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[Editor’s note] This is a guest blog post by Cristian Rennella of El Mejor Trato. El Mejor Trato provides comparisons for financial products like loans, mortgages and credit cards in central and south america. Renella and a friend started the company in Argentina in 2008 and have grown it to several dozen employees and over 20 million uniques in the past 8 years.  He tells us how he did it here. Please be sure to ask any questions in the comments below.

When we began our business venture in 2008, the goal was simple: help the user to make a better decision by using the internet to compare all available services. Similar Expedia or Priceline but focused on loans, cell phone plans, medical and other types of insurance, etc.

As perhaps you have experienced first hand, if you have your own start-up and you have programmers working for you, developing the platform and the technology has its own measure of challenges which generally take up most of your time in the first months. Once a minimum viable product has been obtained, the error of all rookie entrepreneurs is to think that success is guaranteed. However, this is just the first step.

Your next goal is based on designing a scalable process in order to gain new clients and this is where content marketing comes into play, with which I would like to share 4 points for you to implement:

The Shark Tank Formula for Start-up Success [infographic]

This is a guest blog post by Ivan Serrano.


Are you deciding to begin a start-up? 

Want to know what to expect? What competition awaits you? What to do and what not to do?

Well then, you’re probably familiar with the hit ABC TV show, Shark Tank, where new businesses and start-ups propose their start-up ideas to a group of successful high-powered business people (or, as they’re known on the show, “Sharks”). 

Watching the show is a good idea for any potential start-ups. It’s a wealth of information as to what to expect, what you should know when meeting investors, and what enterprises have worked and what ones haven’t and why. 

Sharks tank

Photo courtesy of ryn413(CC Attribution)

How Marketers Can Incorporate Data Into Everyday Tasks

This is a Guest Post from Neha Jewalikar from Radius.

VP of Marketing at iBASEt, Louis Columbus, argues that marketing is going through a transformation, which moves away from traditional tactics towards analytics and data-driven strategies that deliver measurable results. However, with the mass proliferation of data, marketers are often left overwhelmed. How can marketers make sense of data and apply it to their day-to-day processes?   

Social Marketers

As social media constantly evolves, today’s marketers face a lofty challenge: proving the ROI of their campaigns. According to Adobe, 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social marketing. Rather than measuring the results of each campaign at the end, marketers should instead infuse each piece of content with data.

Here are some tools that can help marketers focus on what works and eliminate what doesn’t:

Twitter can be incredibly complex. How do you know when your followers are online, and if they are, how you do you maximize engagement? Social marketers often address this problem by sending out rapid-fire tweets at random times.

Tweriod is a free service that analyzes the performance of your past 200 tweets and then tells you when the best time to update is. For us at Radius, engagement peaks around noon. Use these insights to determine when the best time is to push out content and reach a majority of your audience.


“Hello? Are You There?” 3 Ways to Blog Like a Person

This is a guest blog post by Maggie Chuang.


Photo courtesy of Flickr.com

In our increasingly cyber-reliant world, true personability is becoming harder to convey. A lot of exchange and transaction are increasingly taking place digitally, often without speaking at all.

Blogging is a wonderful tool to deliver humanity in a digital age. Its freestyle format lets length, content, and volume become entirely within your control. This freedom allows for the real you, the voice of your company, to shine through.

But if your blog entries consist mainly of product or service promotion, chances are you’re taking the risk of boring your readers.             

The Quick-Start Guide To A Successful Business Blog

This is a guest blog post by Michelle Nickolaisen


Photo courtesy of Mike Rohde

You’ve probably been told that blogging is a must-do for your business – after which you nodded, put it on the list of things to do, and moved on to something else. But did you know that small businesses with blogs generate 126% more leads than those without? (Source)

Today’s post addresses one of the most common problems business owners have with blogging: making the time from “just started blogging” to “actually getting customers and clients through my blog” as short as possible.

The key to a blog that actually sells your products and services? An editorial calendar.