Under this huge umbrella of content planning, keyword research and creating value adding content are the first two important stages but the next in process and equivalently significant stage in your content marketing strategy is Content Distribution and in this part 3 of our infographical series, we’ll try to address that.
The next evolution of Content Marketing is not more content; it is better distribution. -Chris Penn
Content distribution is the ‘ugly’ stepsister to one of the most effective online marketing strategies used today. The audience won’t come to your content, you’ll have to take the content to them. You need it to put it out at every possible place your target audience happens to hang out.
Simply writing a killer eBook or producing a humorous video isn’t the path to content marketing success. Although it’s definitely the start. You need to take the next step and optimize your content so it can be found and have a plan in place to distribute it. High user engagement is what any content marketer long for and content distribution will act as the base for that.
Once you have created, edited and optimized your content piece, you can decide whether you want to pitch this as a guest post or want to publish it on your blog. Wherein tools like ahref can help you find some relevant guest posting properties, google webmaster can help you with the data highlighting bit if the content is published on your own blog.
As soon as you publish your SEO optimized post, you start distributing it via different media to direct maximum traffic towards it. You must leverage the right mix of social media, content syndication tool, re-purposing, and re-publishing for the best results.
This infographic highlights the right framework to create an effective content distribution plan.
You are all set now! Hope this infographical series was able to give you some clarity regarding creating a concrete content plan.
Ruchika Sharma is the Product Marketeer at Datability Solutions. The company has recently launched its first product called iZooto, which is a web push notification platform that leverages data for contextual communication.
Ruchika is a part of the versatile team that is working towards making iZooto a huge success. Under the huge marketing umbrella, one of her major responsibilities includes content curation. She has been contributing extensively at http://blog.izooto.com/. This art lover and creative writer enjoys sketching in her free time and dreams of traveling around the world someday, all by herself.