Professional interviewers are the artisans of journalism. They possess the knowledge and skills to lead real-time conversations and obtain valuable information even from the most inaccessible interviewees. They have the power to balance between aggressive questioning and peaceful listening. They have the talent but also a strong work ethic. And most importantly, they prepare thoroughly for each interview.
If you, as a content marketer want to achieve the same level of expertise as these professionals, you have to be ready to invest a lot of time and effort in training. You will also need a good interview strategy and we are here to help you with that.