Quick! Name a social media platform. Name another one! And another! Again! Argh!!
Once your heart returns to a normal BPM (that was rather exciting, eh?), consider the four platforms that you shouted in panicked response. You most likely started with Facebook, then probably mentioned Instagram and/or Snapchat and/or Pinterest, and finally…?
There’s an excellent chance that one of your four was Twitter (if you mentioned something other than those ones…I don’t even know who you are anymore). Twitter, the platform everyone loves to dis. Twitter, the one that people claim to not use anymore. Twitter, how the mighty have fallen.
Twitter: The reports of my death have been greatly exaggerated.
If you follow the social media world at all, or are involved in digital or content marketing in any way, you’ve seen countless articles and posts declaring Twitter either dead, dying, or really, really sick.
It’s growth is anemic. It’s numbers look puny compared to Facebook, and increasingly Instagram and Snapchat.
But Twitter ain’t over the hill just yet. It’s still a (relatively) popular kid: