AMERICA RUNS ON DUNKIN’ – this slogan totally reflects the level of popularity of the worldwide brand of coffee and baked goods. Since its appearance in the market in 1950, the company has grown to be one of the largest coffee and donuts chains. Rosenberg made the controversial decision to franchise as the company grew. He even founded the International Franchise Assn. which still exists today and turned the idea of franchising into a respectable, money-making profession. A great amount of new popular business and communication tools which appeared in the 21st century was also successfully implemented by continuators of the Rosenberg’s coffee and donuts chain.
By the way, have you ever known the facts which stood at the origins of Dunkin’ Donuts? Let us get started with the main points of marketing strategy you may not know about the favorite coffee franchise.