The world of marketing is ever evolving on a massive scale and at a faster rate than most of us can keep up with. The world’s biggest corporations spend billions on global marketing campaigns, social media ads and award-winning television commercials. Shrink down the scale a bit, and you’ll get an interesting glimpse at a local microcosm of this world.
Local marketing comes with its own unique challenges. With a limited audience (i.e. the consumers in your neighborhood, city or state) and many local agencies all competing for their business, it can be tricky for entrepreneurs and small business owners to stand out.