Sticks and stones may break my bones, but words will never hurt me.
Remember that one from childhood? Useful anytime someone had the audacity to toss verbal ninja stars at us…but turns out it was false! Words most definitely can hurt you.
Using certain words could be having a negative impact on your online performance. To paraphrase Napoleon from Animal Farm:
“All words are created equal, but some are more equal than others.”
Deciding on which words to use – and which to actively NOT use – can be the difference between ranking well in the search engines, and languishing in obscurity (using keywords for SEO). Between a successful pay-per-click (PPC) campaign, and throwing your money away (using keywords for advertising). Words, words, words. If the pen is truly mightier than the sword, we must carefully choose our weapons.
And with 12 billion monthly searches in the United States alone, there’s a lot of words out there for the plucking. Grab yours.