We all know that content marketing – and more specifically, blogging – works. It works really well. Consider a few statistics:
- The average company that blogs generates 55% more website visitors than companies without a blog on their sites.
- Blogging generates 97% more inbound links to a site and 126% more leads.
- What’s more, blogging gets you 434% more indexed pages in search engines – that’s more chances for you to get found by search users.
With all that goodness right there for the taking, why are so many marketers and business owners struggling to create enough content to build some momentum and make an impact?
And folks, we are struggling. Tea Silvestre of Story Bistro conducted a survey a few years back. Over 1,000 respondents were asked what their biggest marketing challenge was. Number one with a bullet, at 40%, was time management.
And in another study, 51% of B2B marketers said a “lack of time/bandwidth” was their biggest challenge to producing enough content consistently to achieve their marketing goals.
So, clearly we’ve got a problem here, and a lot of us are still looking for solutions.