We’re obsessed with native advertising.
Every publisher is hooked. From Forbes, The New York Times and Washington Post to BuzzFeed, Mashable, StumbleUpon, Twitter and Facebook.
And every brand is jumping onboard. From RedBull, Porsche and Oreo to AT&T, Intel and Target.
A few weeks ago we answered one of your biggest qs about this trend – will native advertising work for my business? Now we’re going one step further.
With more than $4.6 billion being invested in the latest marketing craze, how are you going to maximize the impact of your native advertising campaigns to get customers?
These 5 steps will guide you.
p.s. Need a quick refresher on native advertising?
It’s advertising designed specifically for a digital channel (like Facebook or Twitter) that doesn’t interrupt the user experience (aka we enjoy consuming it). This infographic from Mashable will tell you everything you need to know.