Finding video content marketing examples on the internet is pretty easy nowadays.
They’re everywhere we go.
They’re in our emails, on our Facebook newsfeeds, going viral on Reddit.
Even if you’re not aware of it, you’ve probably watched video content marketing examples plenty of times before.
And the trend looks like it’s only on the rise.
Every day we see more and more content marketers race to create videos to compete for their target audience’s attention.
And who can blame them?
Looking at the statistics, it’s hard to argue otherwise:
- YouTube is the number two search engine in the world
- 1/3 of all online activity is spent watching videos
- Every day 100 million internet users watch at least one online video
- The average internet user is exposed to an average of 32.2 videos in a month
That’s a lot of video content.
But, you’re probably asking, how does it hold-up when applied to content marketing?
I’ll let the statistics speak for themselves…
- CTR’s increase 2-3 times when marketers include a video in an email
- An introductory company email that includes a video receives an increase CTR by 96%
- Subscriber-to-lead conversation rates increase 51% when video is included in email marketing campaign
- Your website is 50 times more likely to appear on the first page of a search engine results page if it includes video
And that’s just a tiny fraction of the facts. (Click on any of those links and you’ll get tons more)
But for now, let me just summarize it for you:
Video content marketing is set to take the lead in content marketing.
It is exceptionally effective.
The numbers have proven time and time again that video content marketing will improve your marketing in almost every way possible.
So on that note, here are 10 video content marketing examples to help you get inspired to create your own!
We know the world is getting faster, people are getting busier and meal-times are getting unhealthier, and this start-up tapped in to that problem.
This New-York based start-up Plated, that was founded in 2012 by Josh Hix and Nick Taranto, has combined home delivery, fresh ingredients, home-style cooking and healthy food all into once nicely parceled box.
Plated, operated by DineInFresh Inc., offers its customers a choice of 7 meals every day, and will deliver the ingredients for your chosen meal (perfectly portioned by the way) along with the easy-to-follow instructions for your cooking needs, straight to your door.
Users must purchase a membership, either at $10 a month, or $96 a year as well as pay a per-plate (more accurately a “pay-for-box-of-ingredients) fee of $12.
The start-up has gained much success in the mainland US area, and has been able to raise consistent funding for their project.
But the thing is: They actually have a lot of competition in this industry, with the likes of Blue Apron and Fresh Direct offering similar services. However, Plated is still growing and displaying some serious competition.
What sets them apart from their competition?
2. Fanhattan Fan TV
FanTV is, as they put it “an input 1 set-top box that brings live TV, cloud DVR & streaming services all together in one place, with one remote.”
The small box and button-less remote provide the user with access to a universal watchlist for all programming services. That means, if you would like to watch Modern Family you can search the title of the program, and you’ll be given a list of different places where you can find the show, including Live TV, streaming, Netflix (or any other program provider that you may be signed up to).
Once you find what you’d like to view, Fan TV pushes you directly to it by opening a separate app (if it’s on Netflix or Hulu Plus) or sending you directly to the program that’s on live TV.
What makes them different is that they’ll be providing this service through the cable providers rather than by selling them directly to consumers. However, they’ve kept the consumers in mind the entire time – meaning that the software, set-up guides and usability is a lot more user-friendly.
It also means that their video content marketing is top notch. The above video is simple, easy-to-understand and engaging. Clearly, even though they’re working with cable providers to push their product, they understand that it’s the consumers/end-users that should always be the focus.
Gina Trapani and Anil Dash have teamed up to create ThinkUp, an app that provides social media analytics for your every day person.
It’s an interesting concept, and one that’s relatively difficult to explain to people who don’t know much about marketing/social media/internet etc.
But of course, they do an exceptional job explaining it through the power of video!
Video content can make explaining difficult ideas extremely easy.
What’s fantastic about ThinkUp’s content marketing video is that they make it very personable.
The video puts a face to a business, explains the concepts in a conversational and easy to understand way, while also marketing the business without being pushy about it.
And that’s the key to the video: It’s subtle about its marketing message.
For viewers, it’s just a short video about two entrepreneurs who are explaining what and why they’ve created ThinkUp.
For ThinkUp, it’s content marketing strategy.
One of the most effect video content marketing examples I’ve seen so far is by Shapeways.
Shapeways is a 3D printing company who’s taking advantage of an up-and-coming market by offering to print up anything that their customers can design.
Since most people don’t see the value in owning a 3D printer themselves, they’re value is obvious.
But they don’t let that stop them from cementing that idea in the mind’s of their customers with their video content.
They focus on highlighting their strengths: Innovation using new technology. (A technology you don’t have access to)
In this video, the music is central.
They use music conveys a sense of excitement and discovery.
You almost feel like it’s an ad for a new and exciting documentary!
And then of course, they compliment that with snippets of people talking favorably about their wonderful and ground-breaking experiences with the company.
Humin was founded in 2013 with the purpose of making phones more human-friendly.
To do this, Humin re-thinks social contacts.
Similar to ThinkUp, the concept of this app is completely novel, and one that’s hard to grasp.
This means that it could be easily ignored by consumers.
But again, video helps to explain the complex (or in this case, unique) in simple visual language that everyone can understand.
What’s different about this video is their opening quote:
We want to reinvent the phone.
Straight away viewers are curious about how they’d do this and they want to learn more.
And that’s the hook that keeps you watching.
The rest of the video demonstrates exactly how this change takes place, by showing you how organizing your social network by experience instead of by name is a much more human approach.
6. Oscar Health Insurance
With Obama’s new Affordable Health Care Act, it seems that the health insurance industry has suddenly become an industry that entrepreneurs can start to revolutionize.
But making health care sexy isn’t exactly easy.
If at all possible.
However, Oscar did manage to make it interesting with the use of animation.
Or at least, market it in an interesting enough way that people will stay tuned in long enough to listen to their marketing message.
Animation is great way to engage consumers in a topic that would normally have them zoning out.
The video takes its “boring” industry and creates something to engage people.
Plus, who doesn’t love a cuddly bear??
From the outset, Cavebox targets its video content marketing message at a very specific target audience: College guys.
The music is “epic”, like that of a Caveman.
Yet, the images used (paper background, girls, men at desk etc.) serve to remind us that we’re still just talking about college guys.
The contrast works to be humorous and light-hearted about the subject matter, while also getting its message across: The Cavebox will help you find a balance between working hard and partying hard.
Having established a problem, it then offers a solution: The Cavebox!
8. Circa News
The San-Francisco based Circa News has very cleverly put together a content marketing video with no vocals at all.
Because the actual Circa News app is about providing people with accessible news to read, so the video very cleverly doesn’t use any vocals to get its message across.
Instead, it shows you exactly how it works from a user’s perspective and any other information is provided through text through the app itself.
The app, which allows users to to quickly scan through stories by providing them with pictures and short blurbs, is shown at work as the user chooses stories to follow, how to find out more information on news that interests you and how easy it is to use.
Providing people with user-like experiences of your product is a fantastic way to demonstrate the value it offers.
Uber is an app that uses GPS technology in order to be able to easily access taxi services.
The ad takes place in the exact setting that it will be applied in: Cities.
It shows the hectic and busy lives of city people and the difficulties of getting from A to B, and how much easier it is to get around with the app.
The video features comments from the founder, and actual real-life examples of how the app works.
I had to include Crinkle into my round-up of video content marketing examples because of one really odd fact:
No one really knows how Crinkle works.
But the video makes it look awesome anyways. And even more importantly: People are extremely interested and engaged with it because of the mystery that the video creates.
That is a sign of excellent video content marketing.
The video takes advantage of the idea that the world is actually quite a small place, and that we’re all connected in some way – making each and every one of us important.
The emotional message of the ad makes us want to pay attention, and leaves us wanting to know more.
But all we get is a glimpse of the app and the ominous noise that hints at what it might involve.
From what I’ve gathered, Crinkle is a digital wallet that provides people with a cashless (and card-less) payment method that uses high-frequency sounds to transfer money.
I bet you’re curious what the video has to do with that now, huh?
Of course, there are a lot of video content marketing examples to choose from, but these examples stand out from the crowd in a big way.
Got any other video content marketing examples you’d like to share?? Leave us some links in the comment section!