Timing is everything.
Coca-Cola knows this.
They know that even though you prefer Pepsi, when you have the choice of Coca-Cola or nothing, you’ll choose Coca-Cola.
Almost every time.
That’s why their mission is “to be within reach at the time of thirst.”
Because they need to be in the right place at the right time to make a sale. And considering they sold $46.9 billion worth of products last year, I’d say they’re doing a pretty good job.
So, what does this mean for your business?
Well, what if you could “be within reach at the time of thirst” for your customers?
What if there was a way to target customers at the time when they’re most likely to convert?
And what if it fit within the $7 a day that most small businesses spend on marketing?
That’s why I was excited when Chris showed me Convince + Convert.
For The Record…
Yes, this is a Spokal plug.
And yes, I’m really excited about it because it’s one of the coolest things we’re making accessible for small businesses.
90% of unhappy clients won’t do business with the same company again.
Spokal’s Convince + Convert allows you to capture those moments when competitors customers’ are unhappy, and leverage that time to make an introduction.
It’s an easy way to get ahead of your competition and make sure those people choose you before they even realize they’re looking.
The Easy Way To Convert
Convince + Convert allows you to follow your competitors and people who provide similar services to you on Twitter.
Simply choose their handles for Spokal to monitor.
Then Spookal will track and displays tweets with negative sentiment, showing you when your competitors’ fans and customers are unhappy.
This is the most crucial moment to converting a customer.
If you can identify the exact time when someone is unhappy, and jump into the conversation with a suggestion or solution, they’re more likely to try your product and more likely to become loyal when they do.
Spokal streamlines this customer acquisition process by gathering the negative tweets in one place, and makes it easy for you to respond to your competitors’ unhappy customers with a comment or suggestion, or simply follow them to monitor the conversation.
As Nielsen’s State Of The Media Report says: “Social media has fundamentally changed the consumer decision journey.”
Now, more than ever, you can target potential customers right when they’re making a decision, on scale, for little to no cost.
It’s the perfect way to leverage social media to get more customers.
The key is to remember the rules of the game.
Inbound is a long term strategy.
While you can jump right in offering your services, starting a conversation is a better way to begin a relationship.
Not only are you more likely to understand their problem – so you can identify what part of your solution you should highlight to close the sale – you’ll know why they’re unhappy, so you’ll know what you need to do to make them happy.
This information is a gold mine.
The more you know about what your customers want – and will pay for – the more you can design your products and services to satisfy their needs so they continue to be loyal customers.
So, why not try the easy way to convert?
You can see how it works during your free 14 day trial.
Getting Customers To Work For You
And the best part of converting someone social?
They’re more likely to share.
By attracting people who are active online, you’re giving your business the best chance to provide real feedback for prospective customers on an ongoing basis.
p.s. Who Else Is Doing Customer Sentiment?
There are some great platforms that allow you to monitor negative customer sentiment on the market.
Stephanie Miles of Street Fight does a good job reviewing 6 of them here.
As always, when choosing a platform, it’s important to focus on one that fits with your overall inbound marketing strategy.
Don’t have one?
Feel free to borrow ours.