Blogging for your business is, as we all know, essential to any Inbound Marketing strategy. It helps establish your company as a thought leader, it brings in new site traffic, and it converts that traffic into leads and customers.
But it’s not as easy as “build it and they will come” anymore. You can’t just write a blog and expect people to stumble across it on their many Google query travels. Sure, optimizing your content will help you be found through SERPs to a certain extent, but there’s also another – and often just as effective, if not more so – strategy at play: Social.
It’s not rocket science! Your audience loves social media, so you should too.