One of the simplest ways to convert website visitors into customers is something that 60% of us don’t do.
Put a visible phone number on every page.
Seriously, this is about putting a phone number on every page of your website?
If you have a prominent number on every page, that’s awesome. You can stop reading.
But if you don’t, you’re not alone.
- 60% of small business websites don’t have a phone number on their homepage (we were guilty until a few months ago!)
- 75% don’t have an email address or link on their homepage
- 66% don’t have a contact form to allow people to leave questions, comments or request information (all stats from SMB Digital Scape)
Take a peek at some websites in your area of expertise, and you may be surprised to find how many don’t have a number on their home page, or bury it in their footer.