You’ve learned how important it is to link relevant blog posts to each other in Step 5a – we call this internal linking – to build authority and help Google understand what you do. Now we’re going to learn about the other 2 types of links: inbound and outbound.
What Are Inbound Links?
Inbound links are links that point from another website to yours – they happen when someone else finds value in your blog, and wants to refer their readers to you. Inbound links are one of the most important ways Google ranks your site. Why? Because they tell Google that other sites are relevant to yours, and that your site should be given a higher authority.
How Do They Help My Business?
Inbound links are weighted based on how important the site that’s linking to yours is. For example, if The Wall Street Journal and The New York Times are linking to your site, you’ll have a higher authority than if your mom’s personal blog is linking to yours (unless your mum is a stellar blogger, then lucky you!). The weight given to a link is known as “link juice.”
Now that you understand links aren’t just the paper chains you made when you were a kid, let’s jump into the different ways you can get inbound links!