It’s important to create content and build relationships with customers. But it doesn’t stop there. To learn what’s working and what to improve you need to measure what you’re doing. How? Well, by using business analytics of course!
Why Should I Use Business Analytics?
Business analytics help fine-tune your online marketing campaign. They allow you to track the progress of every aspect of your inbound marketing efforts. By looking at the results you can discover what’s working, what isn’t and how you can improve.
Get More By Measuring
To learn how successful your marketing efforts are, you measure your return on investment, or “ROI.” But this isn’t easy when you use traditional marketing – it’s difficult to measure how many people see your campaign, how many take action based on that campaign and how many actually become customers.
Let’s say you put up a poster at a bus station for a promotion about your yoga studio. How will you know if it works? And by that I mean, how will you measure the number of people who see your promotion? And who they are? And if they become customers. It’s difficult to know who saw your poster, who shared the story and who attended your yoga classes because of that poster. [Read more…]