I had a frustrating moment yesterday.
It was one of those times when I realized how far most businesses are from delivering amazing marketing on a continual basis.
It started with a conversation about content marketing.
I was chatting with a business owner about their company, and part of their service is delivering content to their customers as a retention program to keep them happy. But that’s a small part of their business. And they mentioned it as if it were simple.
Like adding 1 + 2.
When I hear someone saying, “We’ll deliver relevant content,” I can’t help thinking that’s like saying, “We’ll deliver great customer service.”
It’s easy to say.
Just “create high quality content that your customers will love, and be relevant.”
It’s extremely difficult to do.