We’re obsessed with creating great content.
We write about it.
We talk about it.
We speak about it.
We go to conferences dedicated to it.
We dream about it. Yes, dream about it.
Marketers love content almost as much as celebrities love fame.
But you know the funny thing?
Customers don’t care.
In fact, not only do they not care, most of them don’t even know what “content marketing” is.
We’re the experts. Yet, they determine if we’re successful. Or not.
So, while your customers may give you the blank stare if you ask them how much they like your content campaign, this is what they want you to know.
Even if they don’t know it yet.