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How #Hashtags Are Making The World A Better Place! (Kind of…)

Last Modified: June 26, 2015 by Sarah Burke Leave a Comment

Hashtags

Photo courtesy of Freepik

Ah, hashtags. Once simply a button on my telephone that I was often prompted to press while using automated telephone systems, the hashtag now claims a spot in the Oxford Dictionary (along with “selfie” and “totes”), with the accompanying definition:

“A word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic”

It wasn’t until 2007 the idea of using hashtags on social media came to be, thanks to one Chris Messina, a social technology expert, who first posted the hashtag #barcamp in August 2007. The whole tweet appeared like this:

“how do you feel about using # (pound) for groups. As in #barcamp [msg]?”

Nowadays, it’s hard to go a day without hearing/reading/saying/using the word “hashtag” – even if you aren’t a social media marketing guru like moi! (I use term “guru” very lightly).

But, as we know all too well, just because something in prevalent in our day-to-day lives (such as beards, dadbods, and the colors blue, black, white & gold) doesn’t mean we really understand it very much at all.

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How Inbound Marketing Saved These 8 Businesses From Going Under

Last Modified: March 17, 2016 by Sarah Burke 2 Comments

Businesses That Were Saved By Inbound Marketing

Inbound marketing is a cost effective, time efficient, long-term strategy that has allowed plenty of businesses to grow and develop online. But, because it’s so inexpensive and effective, it’s also a strategy that has saved businesses from total ruin.

Here are 8 examples of businesses that were saved by inbound marketing.

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Talking Inbound Marketing With Startup Mention – The Startup Spotlight

Last Modified: August 17, 2020 by Sarah Burke 2 Comments

Watching The Web: Talking Social Media Monitoring With Mention - The Startup Spotlight

Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles and the successes of what it takes to be part of a startup.

This week we’re meeting a French startup called Mention and talking with their head of marketing, Guillaume Cabane and CEO, Matthieu Vaxelaire.

    [Read more…]

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    Talking Case Studies, Outreach and Inbound with Gleam on the Startup Spotlight!

    Last Modified: September 28, 2015 by Sarah Burke Leave a Comment

    Talking Case Studies, Outreach and Inbound with Gleam on the Startup Spotlight!

    Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles and the successes of what it takes to be part of a startup.

    This week we have the co-founder and entrepreneur behind Gleam, Stuart Mckeown, to talk with us!

    [Read more…]

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    Talking Blogging, Transparency & Staff With LongerDays – The Startup Spotlight

    Last Modified: May 26, 2015 by Sarah Burke Leave a Comment

    Talking Blogging, Staff & Being Along At The Top With LongerDays – The Startup Spotlight

    Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles and the successes of what it takes to be part of a startup.

    This week we have Co-founder Chad Lawie talking to us about his startup, LongerDays!

    [Read more…]

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    A Look Inside Groove’s Inbound Marketing – Spokal’s Startup Spotlight

    Last Modified: May 22, 2015 by Sarah Burke 2 Comments

    A Look Inside Groove's Inbound Marketing - Spokal's Startup Spotlight

    Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles and the successes of what it takes to be part of a startup.

      This week we have Co-founder Alex Turnbull talking to us about his startup, Groove!

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        Talking Transparency & Content With Hubstaff!

        Last Modified: May 21, 2015 by Sarah Burke 2 Comments

        the startup spotlight feature hubstaff

        Welcome to Spokal’s Startup Spotlight Series – A series that features brilliant startups from all around the world and takes an inside look at the wins, the loses, the ups and downs, the struggles and the successes of what it takes to be part of a startup.

        This week we have Co-founder Dave Nevogt talking to us about his startup, Hubstaff!

        [Read more…]

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        The Startup Spotlight… Featuring Unbounce!

        Last Modified: May 7, 2015 by Sarah Burke 3 Comments

        The Startup Spotlight: Talking Content & Customers With Unbounce!

        Last week we talked to Jimmy Daly from email marketing startup Vero. We got some great insights into what works for them on how they create and spread their content.

        This week we’re talking to Unbounce, a landing page service that has been taking the marketing world by storm.

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        How To Stop Reading This Blog Post And Start Writing Your Own!

        Last Modified: April 30, 2015 by Sarah Burke 3 Comments

        How To Stop Reading This Blog Post And Start Writing Your Own!

        Photo courtesy of Freepik

        One of the blog posts I get a lot of comments and questions on is actually the very first blog posts I ever wrote for Spokal. Faced with the daunting task of what to write for my very first blog post, I kind of went a bit meta and wrote on the topic: “How To Overcome Your Fears And Write The Perfect First Blog Post”. Get it? Because that’s exactly what I was doing? Well, I thought I was clever, anyways. And I guess I was because we still get so much engagement on it! (More than any of my following blog posts probably… beginner’s luck? Oops).

        Anyways, that blog post needed a part 2. I knew it. Our readers knew it. But I just didn’t know how to move on from there. “How To Overcome Your Kind-Of–Fears and Write the Perfect Second Blog Post” just didn’t seem to make sense to me.

        Photo courtesy of Freepik

        But that’s when I realized that the reason it was so hard to write the second part to that blog post was because the ideal thing for my readers to be doing at that point, was to not read another blog post, but instead just write their own.

        There couldn’t be a second blog post because, well, that defeated the purpose of the first! 

        But the reality was that not everyone left that blog post and started writing their own, which means that I didn’t do my job successfully. So, we’ve more work to do to make sure you start writing your first blog post today. 

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        The Startup Spotlight… Featuring Vero!

        Last Modified: April 28, 2015 by Sarah Burke 2 Comments

        The Startup Spotlight: Vero

        Running a startup is tough. We know this, you know this, they know this… we all know this. And sometimes there are days when we don’t think that we’re going to be able to do it anymore. We just don’t know how to proceed. We’ve hit a roadblock and it just doesn’t seem like there’s any way through it.

        But, rest assured, it is possible to succeed. And we know it’s possible, because there are startups out there succeeding every single day.

        But – you might be wondering – where are all of these wonderfully successful startups hiding?

        Well, they’re not hiding exactly. They’re just busy with startup things. Plus, where would you even start looking for them? There’s not exactly a “startup spotlight” blog series that you can pop over to and have a look at, is there?

        Oh, wait.

        That’s us! That’s this! Hurrah!

        [Read more…]

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