Any content marketer can recite the magic content mantra with their eyes closed: get the right content in front of the right people at the right time.
But what is the right content?
If you know your customer, you should know the right content. It answers their questions and solves their problems. They sleep like a baby because you eliminated the big problem that used to keep them counting sheep until the rooster crowed.
But how do you find out what keeps your audience in a state of constant panic? Check out this process to find out anything you want to know about your target audience: